Social media scheduler comparison
Each social media scheduler comparison here puts Weekbird next to Buffer, Hootsuite, Sprout Social, Later or Metricool, or two of those tools against each other. Every page shows list prices read on the vendor's own pricing page on 10 October 2026. Weekbird costs $24, $49 or $149 a month with unlimited posts.
How each tool charges
Start with the pricing unit. Per-channel tools cost more with each account you connect, per-seat tools with each person, and brand or set tools with each client.
| Tool | Pricing unit | Cheapest paid plan | Free plan |
|---|---|---|---|
| Weekbird | Per plan | Solo, $24 a month ($19 billed yearly) | No |
| Buffer | Per channel | Essentials, $6 per channel a month ($5 billed yearly) | Yes, 3 channels |
| Hootsuite | Per user | Standard, $99 per user a month, billed yearly | No |
| Sprout Social | Per seat | Essentials, $99 per seat a month ($79 billed yearly) | No |
| Later | Per social set | Starter, $18.75 a month, billed yearly | No |
| Metricool | Per tier of brands | Starter, $25 a month for up to 5 brands ($20 billed yearly) | Yes, 1 brand |
How we compare
We read each vendor's own pricing page and record every plan with its price, billing unit, limits, source link and check date. A tool counts as verified when every plan row and every strength we quote links to a page we opened. Values the vendor does not publish stay marked as not published; we do not estimate them.
We price three setups on every page: 1 person with 1 brand and 5 channels, 3 people with 3 brands and 15 channels, and 5 people with 10 brands and 50 channels. Prices are US list prices before discounts or tax. Each page has a section on where the other tool is stronger. We publish no ratings or review counts.
Last verified
Prices on these pages were checked on 10 October 2026. We re-read each pricing page every quarter, update the date on each page we change, and log price changes in its pricing guide.