Metricool pricing in 2026
Metricool pricing goes by tiers of brands. Starter costs $25 a month for up to 5 brands, or $20 billed yearly. Advanced adds team management and approvals from $67 a month for up to 15 brands. A free plan covers 1 brand and 20 posts a month. We checked Metricool's pricing page on 10 October 2026.
Metricool plans
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
Prices from metricool.com/pricing, checked 10 Oct 2026
- Free plan includes MCP and AI assistant.
- Unlimited analytics history on Starter and above.
- Ads reporting (Facebook, Google, TikTok Ads) alongside organic.
- Brand tiers go to 50 brands for $159/month annual, cheaper than most agency plans.
- API or MCP (Free): Metricool MCP
- Analytics (Free): 30 days
- Approvals (Advanced (up to 15 brands)): Post approval system
Cost examples
| Plan | Users | Brands | Channels | Monthly cost |
|---|---|---|---|---|
| Advanced (up to 15 brands) | 3 | 3 | 10 | $201 / month |
Additional costs
Price steps up with each tier of brands. Team management and post approvals need Advanced. X is a paid add-on whose price is not on the pricing page. White label needs Custom.
Free plan limits
1 brand, 20 posts a month, 5 competitor profiles, 30 days of analytics; all networks except LinkedIn and X.
Annual billing
Billed yearly, each tier costs up to 24% less: Starter $20 instead of $25, Advanced (up to 15 brands) $53 instead of $67, Advanced (up to 50 brands) $159 instead of $210 a month.
Recent pricing changes
First record, captured 10 October 2026. Changes will be logged from the next quarterly check.
Where Metricool beats most schedulers
- A free plan with the AI assistant and an MCP server.
- Unlimited analytics history from Starter.
- Facebook, Google and TikTok ads reporting next to organic results.
- Up to 50 brands for $159 a month billed yearly, less than most agency plans.
For analytics-heavy work across many brands, Metricool is hard to beat on price.
Cheaper or simpler options
Weekbird costs $24, $49 or $149 a month per plan with unlimited posts, and X is included. Team and Agency add approval links that clients open without an account and an Inbox for comments, replies and reviews. Weekbird has no free plan and no ads reporting.
See Metricool alternatives, Weekbird vs Metricool, Weekbird pricing and all alternatives.