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Hootsuite vs Sprout Social

Hootsuite vs Sprout Social: both bill per person. Hootsuite costs less for teams, $597 against $897 a month for three people billed yearly, and includes listening. Sprout Social costs less for one person and adds mobile apps and review management. Weekbird costs $24, $49 or $149 a month. Prices checked 10 October 2026.

Hootsuite plans

PlanPriceBrands / seatsChannelsUsersLimits
Standard

$99 per user / monthbilled annually

n/a10 social accounts1+ (buy seats)Posts: Unlimited scheduled posts; AI: Wisdom AI included (no credit counts published); Approvals: No; Inbox: Single inbox
Professional

$199 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: No; Inbox: Inbox with automated replies and workflows; Custom performance reports, trend forecasting to 90 days
Advanced

$399 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: Yes (review and approve content); Inbox: Assignment and auto-routing
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics
PlanPriceBrands / seatsChannelsUsersLimits
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics
PlanPriceBrands / seatsChannelsUsersLimits
Standard

$99 per user / monthbilled annually

n/a10 social accounts1+ (buy seats)Posts: Unlimited scheduled posts; AI: Wisdom AI included (no credit counts published); Approvals: No; Inbox: Single inbox
Professional

$199 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: No; Inbox: Inbox with automated replies and workflows; Custom performance reports, trend forecasting to 90 days
Advanced

$399 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: Yes (review and approve content); Inbox: Assignment and auto-routing
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics

Prices from hootsuite.com/plans, checked 10 Oct 2026

  • Social listening and competitor monitoring are in the product; advanced listening on Enterprise.
  • Unlimited accounts from Professional.
  • Purchase as many user seats as needed with SSO and compliance on Enterprise.
  • Approvals (Advanced): Yes (review and approve content)

Sprout Social plans

PlanPriceBrands / seatsChannelsUsersLimits
Essentials

$99 per user / month

$79 per user / monthbilled annually

n/a5 social profiles1+ seatsAI: 100 AI agent credits per seat/month; Mobile app
Standard

$199 per user / monthbilled annually

n/a5 social profilesper seatAI: 100 credits/seat/month; Inbox: Consolidated inbox and collaboration tools; 10 brand keywords per group, review management
Professional

$299 per user / monthbilled annually

n/aUnlimited social profilesper seatAI: 100 credits/seat/month; Inbox: Message tagging; Competitor, tag and paid insights
Advanced

$399 per user / monthbilled annually

n/aUnlimited social profilesper seatAI: 100 credits/seat/month; Inbox: Sentiment in Smart Inbox; API: Sprout API and helpdesk integrations; 20 brand keywords per group
EnterpriseContact salescustomcustomcustomSSO, priority support
PlanPriceBrands / seatsChannelsUsersLimits
Essentials

$99 per user / month

n/a5 social profiles1+ seatsAI: 100 AI agent credits per seat/month; Mobile app
EnterpriseContact salescustomcustomcustomSSO, priority support
PlanPriceBrands / seatsChannelsUsersLimits
Essentials

$79 per user / monthbilled annually

n/a5 social profiles1+ seatsAI: 100 AI agent credits per seat/month; Mobile app
Standard

$199 per user / monthbilled annually

n/a5 social profilesper seatAI: 100 credits/seat/month; Inbox: Consolidated inbox and collaboration tools; 10 brand keywords per group, review management
Professional

$299 per user / monthbilled annually

n/aUnlimited social profilesper seatAI: 100 credits/seat/month; Inbox: Message tagging; Competitor, tag and paid insights
Advanced

$399 per user / monthbilled annually

n/aUnlimited social profilesper seatAI: 100 credits/seat/month; Inbox: Sentiment in Smart Inbox; API: Sprout API and helpdesk integrations; 20 brand keywords per group
EnterpriseContact salescustomcustomcustomSSO, priority support

Prices from sproutsocial.com/pricing, checked 10 Oct 2026

  • Listening and Premium Analytics available as add-ons; Listening has Sentiment tracking and Spike Alerts.
  • Native iOS and Android mobile app on every plan.
  • Review management and Helpdesk integrations (Zendesk-style) on higher plans.
  • Enterprise SSO and onboarding.
  • API or MCP (Advanced): Sprout API and helpdesk integrations

Cost examples

PlanUsersBrandsChannelsMonthly costCompared monthly cost
Standard115$99 / month, billed annually$79 / month, billed annually
Professional3315$597 / month, billed annually$897 / month, billed annually
Professional51050$995 / month, billed annually$1,495 / month, billed annually

Feature comparison

FeatureHootsuiteSprout Social
Inbox for comments, replies and reviewsInbox (Standard): Single inboxInbox (Standard): Consolidated inbox and collaboration tools

Which fits your team

One person, five channels
Sprout Social Essentials at $79 a month billed yearly costs less than Hootsuite Standard at $99. Hootsuite Standard allows 10 accounts against Sprout's 5.
Team of three or more
Hootsuite Professional at $199 per user costs less than Sprout Social Professional at $299 per seat.
Social listening
Hootsuite includes listening in the product. Sprout Social sells Listening as an add-on with sentiment tracking and spike alerts.
Mobile and helpdesk work
Sprout Social: native apps on every plan, review management and helpdesk integrations.
Small agency that needs client sign-off
Look at Weekbird Team at $49 a month: approval links without client accounts.

Approvals and teams

Hootsuite puts approvals on Advanced and Enterprise. Sprout Social's pricing page does not list approvals by plan, so ask before you buy. On both, each person needs a seat, and three people on 15 channels cost $597 to $897 a month billed yearly before approvals.

Where Weekbird fits

Weekbird costs $24, $49 or $149 a month ($228, $468 or $1,428 a year) with unlimited posts on every plan. Team and Agency add approval links that reviewers open without an account, and an Inbox for comments, replies and reviews. Weekbird has no listening, no mobile app and no free plan. Compare it in Weekbird vs Hootsuite and Weekbird vs Sprout Social, or see all comparisons.

Questions

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