Weekbird vs Metricool
In Metricool vs Weekbird, Metricool wins on reports and price per brand: $25 a month covers up to 5 brands, and a free plan exists. Weekbird costs $24, $49 or $149 a month with unlimited posts, and adds a comment and review Inbox and no-account approval links on Team and Agency. Metricool prices checked 10 October 2026.
Metricool plans
All prices
Monthly
Annual
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
Prices from metricool.com/pricing, checked 10 Oct 2026
- Free plan includes MCP and AI assistant.
- Unlimited analytics history on Starter and above.
- Ads reporting (Facebook, Google, TikTok Ads) alongside organic.
- Brand tiers go to 50 brands for $159/month annual, cheaper than most agency plans.
Cost examples
| Plan | Users | Brands | Channels | Monthly cost |
|---|---|---|---|---|
| Starter (up to 5 brands) | 1 | 1 | 5 | $25 / month |
| Advanced (up to 15 brands) | 3 | 3 | 15 | $201 / month |
| Advanced (up to 15 brands) | 5 | 10 | 50 | $670 / month |
Feature comparison
| Feature | Metricool | Weekbird |
|---|---|---|
| Public API and webhooks | API or MCP (Free): Metricool MCP | REST API and signed webhooks for published posts, approvals and channel events. |
| Analytics per channel | Analytics (Free): 30 days | Account and post metrics per connected network, exported as CSV or HTML. |
| Approvals from a link | Approvals (Advanced (up to 15 brands)): Post approval system | Send a reviewer a link to approve or request changes. Reviewers need no account. Links last 30 days and can be revoked. |
Which fits your team
Where Metricool is stronger
- A free plan for one brand with 20 posts a month, an AI assistant and Metricool's MCP server.
- Unlimited analytics history from Starter.
- Facebook, Google and TikTok ads reporting next to organic posts.
- Brand tiers up to 50 brands at $159 a month billed yearly.
- White label on the Custom plan. Weekbird has no white-label.
Plan details are in Metricool pricing.
Where Weekbird is stronger
- An Inbox on Team and Agency for comments, replies and reviews from Facebook Pages, Instagram, YouTube, Threads, Bluesky, X and Google Business Profile. Metricool's pricing page lists no inbox.
- X on every plan. Metricool charges for X as an add-on.
- Approval links on Team at $49 that reviewers open without an account. See approvals.
- AI assistants that draft and schedule through MCP, with your one-use approval on each action.
- Unlimited scheduled posts on every plan, without conditions.