Metricool alternatives for 2026
Weekbird is a Metricool alternative with X included on every plan: $24, $49 or $149 a month per plan, with unlimited posts. Metricool bills tiers of brands, from $25 a month ($20 billed yearly), and sells X as an add-on. Buffer, Publer and Pallyy follow. Prices checked on 10 October 2026.
| Tool | Best for | How it bills | Cheapest paid plan | Free plan |
|---|---|---|---|---|
| WeekbirdMetricool vs Weekbird: price, approvals and fit | teams whose main job is planning and approving posts. See Weekbird pricing. | Per plan | $19 / monthbilled annually | No |
| BufferBuffer pricing in 2026: plans and costs | A few channels, with a free plan for 3 | per channel | $5 / monthbilled annually | Yes |
| Publer | The lowest price per account | Per plan / per channel | $4 / monthbilled annually | Yes |
| Pallyy | Agencies grouping profiles by social set | Per plan | $25 / month | Yes |
Prices from buffer.com/pricing, checked 10 Oct 2026; publer.com/pricing, checked 10 Oct 2026; pallyy.com/pricing, checked 10 Oct 2026
Product prices from weekbird.app, updated 11 Oct 2026
1. Weekbird: a Metricool alternative focused on the week's posts
Weekbird costs $24, $49 or $149 a month ($228, $468 or $1,428 a year), with unlimited posts and X on every plan. It publishes to Facebook Pages, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Bluesky. Team and Agency add approval links for reviewers without an account, and an Inbox for comments, replies and reviews.
Metricool is stronger on reporting. Weekbird has no ads reporting, no competitor tracking and no free plan, and its analytics stay per network with CSV and HTML export.
Best for: teams whose main job is planning and approving posts. See Weekbird pricing.
2. Buffer: per channel, with a public API
Buffer charges $6 per channel a month on Essentials and $12 on Team ($5 and $10 billed yearly). Team adds unlimited users and approvals. A public API comes with every plan, including Free.
Best for: a few channels, where per-channel pricing costs less than a brand bundle.
3. Publer: per account, with MCP on Business
Publer charges $5 or $10 per account a month ($4 or $8 billed yearly), every tenth account free. Business adds approvals, an API and MCP. It supports Mastodon, Telegram and WordPress.
Best for: owners with many accounts who want automation.
4. Pallyy: social sets with long analytics history
Pallyy Pro costs $25 a month for one social set of up to 11 accounts, with client and team approvals. Paid plans keep analytics for 5 years. The free plan covers 1 set and 15 posts a month.
Best for: single-brand teams that want approvals without a brand bundle.
Metricool plans
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $25 per brand / month | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $45 per brand / month | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $67 per brand / month | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $107 per brand / month | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $210 per brand / month | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Free | Free | 1 brand | All networks except LinkedIn and X | n/a | Posts: 20 posts/month; AI: AI social media assistant; Analytics: 30 days; API: Metricool MCP; 5 competitor profiles |
| Starter (up to 5 brands) | $20 per brand / monthbilled annually | up to 5 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited; X is an add-on, 100 competitors, PDF and PPT reports, Flows |
| Starter (up to 10 brands) | $36 per brand / monthbilled annually | up to 10 brands | Networks per brand | n/a | Posts: Unlimited publishing*; Analytics: Unlimited |
| Advanced (up to 15 brands) | $53 per brand / monthbilled annually | up to 15 brands | Networks per brand | Team and client management | Approvals: Post approval system; API: Metricool API (Zapier, Make); Role management, report templates, Data Studio connector |
| Advanced (up to 25 brands) | $85 per brand / monthbilled annually | up to 25 brands | Networks per brand | Team and client management | Approvals: Yes |
| Advanced (up to 50 brands) | $159 per brand / monthbilled annually | up to 50 brands | Networks per brand | Team and client management | Approvals: Yes |
| Custom | Contact sales | custom | custom | custom | White-label: White Label; Dedicated account manager, custom AI credits |
Prices from metricool.com/pricing, checked 10 Oct 2026
- Free plan includes MCP and AI assistant.
- Unlimited analytics history on Starter and above.
- Ads reporting (Facebook, Google, TikTok Ads) alongside organic.
- Brand tiers go to 50 brands for $159/month annual, cheaper than most agency plans.
Feature comparison
| Feature | Metricool | Weekbird |
|---|---|---|
| Public API and webhooks | API or MCP (Free): Metricool MCP | REST API and signed webhooks for published posts, approvals and channel events. |
| Analytics per channel | Analytics (Free): 30 days | Account and post metrics per connected network, exported as CSV or HTML. |
| Approvals from a link | Approvals (Advanced (up to 15 brands)): Post approval system | Send a reviewer a link to approve or request changes. Reviewers need no account. Links last 30 days and can be revoked. |
Reasons to switch
- Users report scheduled posts failing to publish on some networks and connected accounts dropping after posts were queued weeks ahead.
- Customers who stopped using the product describe annual plans renewing automatically and refund requests being declined.
- A 2026 price increase led some small-business users to feel Metricool lost its cost advantage over cheaper schedulers, and reviewers call the paid tiers expensive relative to a limited free plan.
- Paying users report long waits in support chat behind an AI bot and replies that repeat help articles instead of resolving the issue.
- Plans are sold in brand-count bundles and each extra page or account can count as a brand, so users needing one or a few brands can end up paying for capacity they do not use.
- X/Twitter is not included in any plan: it needs a paid plan plus a per-account add-on, whose price doubled from $5 to $10 a month for new add-ons on July 13, 2026.
Who should stay
Marketers who report on Facebook, Google and TikTok ads next to organic posts, need unlimited analytics history, or manage up to 50 brands on one plan.
Moving your workflow
- List your channels and the posts scheduled in Metricool for the next two weeks.
- Connect the same channels in Weekbird.
- Schedule next week's posts again in Weekbird; it has no import from Metricool or any other tool.
- On Team or Agency, send approval links to the people who sign off.
- Let Metricool publish its last scheduled post, then cancel.