Buffer vs Hootsuite

Buffer vs Hootsuite: Buffer bills per channel and has a free plan; Hootsuite bills per user and includes social listening. Three people on 15 channels pay $180 a month on Buffer Team ($150 billed yearly) and $597 on Hootsuite Professional billed yearly. Weekbird costs $24, $49 or $149 a month. Prices checked 10 October 2026.

Buffer plans

PlanPriceBrands / seatsChannelsUsersLimits
Free

Free

1 accountUp to 3 channels1Posts: 10 scheduled posts per channel, 1 threaded post; AI: AI Assistant included; Approvals: No; Inbox: Community inbox included, AI replies 5/week; Analytics: Basic analytics, 30-day history; API: 1 API key, 3,000 requests/30 days
Essentials

$6 per channel / month

$5 per channel / monthbilled annually

n/aPer channel purchased1 userPosts: Unlimited scheduled posts; AI: AI Assistant, unlimited AI replies; Approvals: No; Inbox: Community inbox, unlimited saved replies; Analytics: Unlimited (advanced analytics); API: 3 API keys, 7,500 requests/30 days
Team

$12 per channel / month

$10 per channel / monthbilled annually

n/aPer channel purchasedUnlimitedPosts: Unlimited scheduled posts; AI: AI Assistant; Approvals: Content approval workflows and access levels; Inbox: Community inbox; Analytics: Unlimited (advanced analytics); API: 5 API keys, 15,000 requests/30 days
PlanPriceBrands / seatsChannelsUsersLimits
Free

Free

1 accountUp to 3 channels1Posts: 10 scheduled posts per channel, 1 threaded post; AI: AI Assistant included; Approvals: No; Inbox: Community inbox included, AI replies 5/week; Analytics: Basic analytics, 30-day history; API: 1 API key, 3,000 requests/30 days
Essentials

$6 per channel / month

n/aPer channel purchased1 userPosts: Unlimited scheduled posts; AI: AI Assistant, unlimited AI replies; Approvals: No; Inbox: Community inbox, unlimited saved replies; Analytics: Unlimited (advanced analytics); API: 3 API keys, 7,500 requests/30 days
Team

$12 per channel / month

n/aPer channel purchasedUnlimitedPosts: Unlimited scheduled posts; AI: AI Assistant; Approvals: Content approval workflows and access levels; Inbox: Community inbox; Analytics: Unlimited (advanced analytics); API: 5 API keys, 15,000 requests/30 days
PlanPriceBrands / seatsChannelsUsersLimits
Free

Free

1 accountUp to 3 channels1Posts: 10 scheduled posts per channel, 1 threaded post; AI: AI Assistant included; Approvals: No; Inbox: Community inbox included, AI replies 5/week; Analytics: Basic analytics, 30-day history; API: 1 API key, 3,000 requests/30 days
Essentials

$5 per channel / monthbilled annually

n/aPer channel purchased1 userPosts: Unlimited scheduled posts; AI: AI Assistant, unlimited AI replies; Approvals: No; Inbox: Community inbox, unlimited saved replies; Analytics: Unlimited (advanced analytics); API: 3 API keys, 7,500 requests/30 days
Team

$10 per channel / monthbilled annually

n/aPer channel purchasedUnlimitedPosts: Unlimited scheduled posts; AI: AI Assistant; Approvals: Content approval workflows and access levels; Inbox: Community inbox; Analytics: Unlimited (advanced analytics); API: 5 API keys, 15,000 requests/30 days

Prices from buffer.com/pricing, checked 10 Oct 2026

  • Free plan covers 3 channels with AI Assistant and community inbox.
  • Pricing is per channel, so a single channel costs $5/month annual.
  • Publishes to Bluesky, Mastodon, Threads, Google Business Profile, Pinterest and YouTube Shorts with community engagement on most of them.
  • Includes a public API on every plan, including Free.
  • API or MCP (Free): 1 API key, 3,000 requests/30 days
  • Analytics (Free): Basic analytics, 30-day history

Hootsuite plans

PlanPriceBrands / seatsChannelsUsersLimits
Standard

$99 per user / monthbilled annually

n/a10 social accounts1+ (buy seats)Posts: Unlimited scheduled posts; AI: Wisdom AI included (no credit counts published); Approvals: No; Inbox: Single inbox
Professional

$199 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: No; Inbox: Inbox with automated replies and workflows; Custom performance reports, trend forecasting to 90 days
Advanced

$399 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: Yes (review and approve content); Inbox: Assignment and auto-routing
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics
PlanPriceBrands / seatsChannelsUsersLimits
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics
PlanPriceBrands / seatsChannelsUsersLimits
Standard

$99 per user / monthbilled annually

n/a10 social accounts1+ (buy seats)Posts: Unlimited scheduled posts; AI: Wisdom AI included (no credit counts published); Approvals: No; Inbox: Single inbox
Professional

$199 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: No; Inbox: Inbox with automated replies and workflows; Custom performance reports, trend forecasting to 90 days
Advanced

$399 per user / monthbilled annually

n/aUnlimited social accounts1+ (buy seats)Posts: Unlimited; AI: Wisdom AI; Approvals: Yes (review and approve content); Inbox: Assignment and auto-routing
EnterpriseContact salescustomUnlimitedCustomApprovals: Yes; SSO, advanced listening, advanced analytics

Prices from hootsuite.com/plans, checked 10 Oct 2026

  • Social listening and competitor monitoring are in the product; advanced listening on Enterprise.
  • Unlimited accounts from Professional.
  • Purchase as many user seats as needed with SSO and compliance on Enterprise.

Cost examples

PlanUsersBrandsChannelsMonthly costCompared monthly cost
Essentials115$25 / month, billed annually$99 / month, billed annually
Team3315$150 / month, billed annually$597 / month, billed annually
Team51050$500 / month, billed annually$995 / month, billed annually

Feature comparison

FeatureBufferHootsuite
Inbox for comments, replies and reviewsInbox (Free): Community inbox included; AI replies 5/weekInbox (Standard): Single inbox
Approvals from a linkApprovals (Team): Content approval workflows and access levelsApprovals (Advanced): Yes (review and approve content)

Which fits your team

One person, a few channels
Buffer: the free plan covers 3 channels, and Essentials costs $6 per channel a month. Hootsuite starts at $99 a month billed yearly.
Team of three on 15 channels
Buffer Team at $180 a month ($150 billed yearly) with unlimited users and approvals, against Hootsuite Professional at $597 billed yearly without approvals.
Social listening
Hootsuite includes listening and competitor monitoring. Buffer has none.
Many accounts per person
Hootsuite Professional has no account cap; Buffer adds a price for every channel.
Small agency that needs client sign-off
Look at Weekbird Team at $49 a month: approval links without client accounts.

Where Weekbird fits

Weekbird costs $24, $49 or $149 a month ($228, $468 or $1,428 a year) with unlimited posts on every plan. Team and Agency add approval links that reviewers open without an account, and an Inbox for comments, replies and reviews. Weekbird has no listening, no mobile app and no free plan. Compare it in Weekbird vs Buffer and Weekbird vs Hootsuite.

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