Later alternatives for 2026
Weekbird is a Later alternative that publishes to X, Bluesky and Google Business Profile: $24, $49 or $149 a month per plan, with unlimited posts. Later bills per social set, from $18.75 a month billed yearly, and caps Starter at 30 posts per profile. Prices checked on 10 October 2026.
| Tool | Best for | How it bills | Cheapest paid plan | Free plan |
|---|---|---|---|---|
| WeekbirdLater vs Weekbird: price, approvals and fit | brands that post across more networks than Instagram and TikTok. See Weekbird pricing. | Per plan | $19 / monthbilled annually | No |
| BufferBuffer pricing in 2026: plans and costs | A few channels, with a free plan for 3 | per channel | $5 / monthbilled annually | Yes |
| MetricoolMetricool pricing in 2026: plans and costs | Many brands, with ads reporting | per brand | $20 / monthbilled annually | Yes |
| Pallyy | Agencies grouping profiles by social set | Per plan | $25 / month | Yes |
| Publer | The lowest price per account | Per plan / per channel | $4 / monthbilled annually | Yes |
Prices from buffer.com/pricing, checked 10 Oct 2026; metricool.com/pricing, checked 10 Oct 2026; pallyy.com/pricing, checked 10 Oct 2026; publer.com/pricing, checked 10 Oct 2026
Product prices from weekbird.app, updated 11 Oct 2026
1. Weekbird: a Later alternative with X and Bluesky
Weekbird publishes to Facebook Pages, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Bluesky. It costs $24, $49 or $149 a month ($228, $468 or $1,428 a year), with unlimited posts on every plan, so no per-profile cap. Team and Agency add approval links that clients open without an account, and an Inbox for comments, replies and reviews.
Later is ahead on Instagram. Weekbird has no Link in Bio page, no direct messages in the Inbox and no mobile app, and on TikTok your posts may stay private until TikTok finishes its audit of Weekbird.
Best for: brands that post across more networks than Instagram and TikTok. See Weekbird pricing.
2. Buffer: per channel, X included
Buffer charges $6 per channel a month on Essentials and $12 on Team ($5 and $10 billed yearly), with unlimited scheduled posts on both. It publishes to X, Bluesky, Mastodon and Google Business Profile. The free plan covers 3 channels.
Best for: one person with a few channels.
3. Metricool: brands in tiers, ads in the same report
Metricool Starter costs $25 a month for up to 5 brands ($20 billed yearly), with unlimited analytics history. Advanced adds team management and approvals at $67. X is a paid add-on.
Best for: analytics-heavy marketers with several brands.
4. Pallyy: social sets like Later, with a free plan
Pallyy also prices social sets, each holding up to 11 accounts. Pro costs $25 a month and includes client and team approvals; Agency costs $99 for 10 sets and 3 users. The free plan covers 1 set and 15 scheduled posts a month.
Best for: Instagram-first teams that want Later's model with more accounts per set.
5. Publer: per account, every tenth free
Publer charges $5 or $10 per account a month ($4 or $8 billed yearly), supports Mastodon, Telegram and WordPress, and adds an API and MCP on Business.
Best for: many accounts and one owner.
Later plans
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Starter | $18.75 / monthbilled annually | 1 social set | 8 profiles (1 of each network) | 1 | Posts: 30 posts per profile; AI: 5 AI credits/month; Approvals: No; Inbox: No; Analytics: Up to 3 months; Extra sets, users, AI credits not available |
| Growth | $37.5 / monthbilled annually | 2 social sets | 16 profiles | 2 | Posts: 180 posts per profile; AI: 50 credits/month, +100 credits $3.75/month; Approvals: Yes, internal and external, custom roles; Inbox: Social inbox; Analytics: Up to 1 year; Extra social set $11.25/month, extra user $3.75/month |
| Scale | $82.5 / monthbilled annually | 6 social sets | 48 profiles | 4 | Approvals: Yes; Inbox: Yes; Analytics: Up to 2 years; Meta Ads analytics, competitive benchmarking, brand mentions, 20 competitors tracked |
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|
| Plan | Price | Brands / seats | Channels | Users | Limits |
|---|---|---|---|---|---|
| Starter | $18.75 / monthbilled annually | 1 social set | 8 profiles (1 of each network) | 1 | Posts: 30 posts per profile; AI: 5 AI credits/month; Approvals: No; Inbox: No; Analytics: Up to 3 months; Extra sets, users, AI credits not available |
| Growth | $37.5 / monthbilled annually | 2 social sets | 16 profiles | 2 | Posts: 180 posts per profile; AI: 50 credits/month, +100 credits $3.75/month; Approvals: Yes, internal and external, custom roles; Inbox: Social inbox; Analytics: Up to 1 year; Extra social set $11.25/month, extra user $3.75/month |
| Scale | $82.5 / monthbilled annually | 6 social sets | 48 profiles | 4 | Approvals: Yes; Inbox: Yes; Analytics: Up to 2 years; Meta Ads analytics, competitive benchmarking, brand mentions, 20 competitors tracked |
Prices from later.com/pricing, checked 10 Oct 2026
- Link in Bio pages included on every plan.
- Instagram Reels audio and best-time-to-post per network.
Feature comparison
| Feature | Later | Weekbird |
|---|---|---|
| Analytics per channel | Analytics (Starter): Up to 3 months | Account and post metrics per connected network, exported as CSV or HTML. |
| Approvals from a link | Approvals (Growth): Yes, internal and external, custom roles | Send a reviewer a link to approve or request changes. Reviewers need no account. Links last 30 days and can be revoked. |
| Inbox for comments, replies and reviews | Inbox (Growth): Social inbox | Comments and replies from Facebook Pages, Instagram, YouTube, Threads, Bluesky and X, and Google Business Profile reviews, in one list. |
Reasons to switch
- Later removed X (Twitter) support on 28 August 2025, so teams that still post to X need a second tool or a different scheduler.
- Many 2026 Trustpilot reviewers report annual or monthly renewals charged after a trial or cancellation without a reminder, and refund requests refused even when made shortly after the charge.
- Reviewers describe customer support as slow, hard to reach or limited to chatbot and policy replies when something goes wrong.
- The Starter plan caps scheduling at 30 posts per profile per month, and the social inbox, approvals and collaboration tools require the higher Growth plan.
- Pricing is per Social Set (one profile per network), so costs climb with each extra brand or client an agency manages.
- Users report that some post formats still need manual publishing steps and that scheduled posts occasionally fail or need reconnecting accounts.
- Reviewers find analytics limited compared with other tools and the interface cluttered and clunky when handling several accounts, with some saying the app feels dated for its price.
Who should stay
Instagram- and TikTok-led brands that use Link in Bio pages, Instagram and TikTok direct messages in the inbox, or two years of analytics and competitor benchmarking on Scale.
Moving your workflow
- List your channels and the posts scheduled in Later for the next two weeks.
- Connect the same channels in Weekbird.
- Schedule next week's posts again in Weekbird; it has no import from Later or any other tool.
- On Team or Agency, send approval links to the people who sign off.
- Let Later publish its last scheduled post, then cancel.