---
title: "What is CTR? Click-through rate meaning and formula"
canonical: "https://weekbird.app/glossary/ctr"
language: "en"
type: "glossaryTerm"
updated: "2026-10-11T20:03:36.841Z"
---

# Click-through rate (CTR)

Click-through rate (CTR) measures how often a view of your link, ad or post ends in a click. Divide clicks by impressions and multiply by 100. A link post shown 4,000 times with 80 clicks has a CTR of 2%. Google Ads uses impressions, the times shown, as the denominator.

## CTR formula

CTR = clicks / impressions x 100. Impressions count each time someone was shown the post, so one person who sees it twice adds two.

| Clicks | Divided by | Result |
| --- | --- | --- |
| 80 | 4,000 impressions | 2% CTR |
| 80 | 2,500 reach | 3.2%, label it reach-based |

## Impressions or reach

Some reports divide clicks by reach, the number of unique accounts that saw the post. Reach is smaller than impressions, so the rate comes out higher. In the table, the same 80 clicks give 2% on impressions and 3.2% on reach. Label which one you used, and compare a reach-based CTR with other reach-based results.

## Raise your CTR

Test one change at a time so you can tell which one moved the number:

- The first line of the post
- The call to action
- The link preview image and title

Run each version for a similar audience and time slot, then compare.

## Related terms

- Engagement rate: all interactions divided by followers, reach or impressions.
- Impressions: the number of times a post was shown.
- CPC: cost per click on a paid post or ad.

## Count clicks in Weekbird

Connect a short-link provider and Weekbird shortens the links in your posts and shows their clicks. Pair those clicks with the impressions in each network's analytics to get CTR per post.

## Questions

### What is a good CTR?

It depends on the channel, placement and audience. Compare against your own past posts instead of a universal number.

### Is CTR calculated on reach or impressions?

Google Ads uses impressions. If you divide by reach instead, label it, because the result is higher and not comparable.

### How do I raise my CTR?

Test one change at a time: the hook, the call to action or the link preview. Track results with UTM parameters.

## Schedule the posts you want clicked

[See Weekbird plans](https://weekbird.app/)

## Click-through rate

Click-through rate (CTR) is the share of people who saw a link, ad or post and clicked it. You calculate it as clicks divided by impressions, as a percentage.

## Formula

CTR = clicks / impressions x 100. Denominator is impressions (times shown), not unique people.

## Example

Example: a link post is shown 4,000 times and gets 80 clicks. CTR = 80 / 4,000 x 100 = 2%.

## What is a good CTR?

It depends on the channel, placement and audience. Compare against your own past posts instead of a universal number.

## Is CTR calculated on reach or impressions?

Google Ads uses impressions. If you divide by reach instead, label it clearly, because the result is higher and not comparable.

## How do I raise my CTR?

Test one change at a time: the hook, the call to action or the link preview. Track results with UTM parameters.

## Related terms

| Term |
| --- |
| Impressions |
| CPC |
| Call to action |
| UTM parameters |

## Related documents

| Document |
| --- |
| [/guides/how-to-calculate-engagement-rate](/guides/how-to-calculate-engagement-rate) |

## Product tie

Weekbird can shorten links in your posts through a short-link provider you connect and show their clicks, which gives you the numerator for CTR.